This is from the February 7, 2007 program of CNBC’s Morning Call.
CNBC On Why DRM Should Go Away (Quicktime – 16 MB)
CNBC On Why DRM Should Go Away (MP3 – 8 MB)
This story was inspired by Steve Jobs’ recent
campaign to kill Digital Rights Management (DRM) in iTunes.
The argument supporting this position was best described when the commentator started off saying:
“Mr. Sherman, your anti-piracy software doesn’t work anyway. What’s the point?”
Long story short:
-DRM is only a hassle for consumers. Real “pirates” hack it anyway.
-DRM doesn’t need to exist for new business models – there are numerous subscription services already without DRM.
-For this reason, a subscription service that doesn’t let you move your music around between your different devices is already “broken” (while also depriving you of your fair use and first sale rights to make legal copies of media you’ve purchased legally).
Here is the full text of the entire article linked to above about Steve Jobs (in case the link goes bad):
http://www.mtv.com/news/articles/1551759/20070207/index.jhtml
Apple’s Steve Jobs Ready To Scrap iTunes Copy Protection
With label cooperation, Apple would sell DRM-free music ‘in a heartbeat,’ CEO says.
By Gil Kaufman
Steve Jobs is great at making lusted-after shiny tech objects, but the Apple Inc. CEO could use a lesson or two in the fine art of blogging. Regardless of his failure to keep it brief and breezy, though, the man who brought you the iPod and iTunes posted a lengthy, fascinating open letter on the Apple site on Tuesday in which he surprisingly stated that he’d be OK with scrapping the Digital Rights Management software that prevents songs downloaded from iTunes from being played on competing MP3 players.
Jobs, who has defended DRM in the past, said he’s asked the four major labels (Universal Music Group, Sony BMG Music Entertainment, Warner Music Group and EMI Group) to remove the software that prevents the copying of music files. As of now, songs bought on iTunes will only play on Apple’s own iPods, and music bought from other download sites have their own DRM systems that work for competing music players.
“When Apple approached these companies to license their music to distribute legally over the Internet, they were extremely cautious and required Apple to protect their music from being illegally copied,” Jobs explained in the letter about the big four, which control rights to more than 70 percent of the world’s music. “The solution was to create a DRM system, which envelopes each song purchased from the iTunes store in special and secret software so that it cannot be played on unauthorized devices.”
Part of the deal, he added, is that if Apple’s DRM was compromised at any time and the music downloaded from iTunes could suddenly be played on unauthorized devices