The public at large would prefer to have a large number of diverse stations over huge conglomerates that play the same crap over and over again.

The survey, conducted by the Future of Music Coalition, is part of a larger research study on the effects of radio consolidation on musicians and the public that is being conducted in partnership with the Media Access Project and the Rockefeller Foundation.

Consolidation of radio station ownership is not popular. Eight of ten favor congressional action to protect or expand the number of independently owned local stations
By a better than ten to one ratio – 76 percent to 7 percent – radio listeners believe that DJs should be given more air time for songs they think will be of interest to their audiences rather than be required to mostly play songs of artists backed by recording companies.

If it can be substantiated that radio stations are paid to give air time preference to the music artists supported by record companies, the public approves by a 68 to 24 percent ratio for Congress to consider passing laws to ensure that all artists have a more reasonable chance of having their songs heard.

Half of the respondents – 52 percent – say radio would be more appealing to them if it offered more new music, less repetition and more music of local bands and artists.

By a ratio of six to one, radio listeners prefer a long, rather than a short, playlist that provides them a greater variety of songs and less repetition during the week
Seventy-five percent would like to see low power FM stations (LPFM) expanded in their communities, especially if they offer (a) the music of local bands and artists, (b) talk shows on issues of local interest, and on local issues and (c) health, science or fitness programming. Additionally, 74 percent favor legislation to expand the number of LPFM stations in the United States.

The public opinion research firm Behavior Research Center conducted the survey from May 13-20, 2002 via 500 in-depth telephone interviews on a random sample of adults throughout the United States.